Using SMS Marketing to Drive Revenue

There’s an interesting article on the Xero blog about using SMS marketing to drive revenue – How to increase sales on a budget.

The article illustrates how an Auckland hair salon came invested $45 on an SMS marketing campaign to their existing customers to promote another one of their services that generated $24,000 in short-term revenue and up to $451,955 in long-term revenue.

This demonstrates an effective and appropriate use of SMS marketing to your existing customers – something fmSMS integrated with your FileMaker solution was designed to do.